Join the club: Miami developers sell belonging alongside waterfront views
A waterfront view and a long list of amenities are no longer the whole pitch. Some of Miami’s luxury developers are selling buyers a social life and an environment that makes them feel like they belong. Private clubs, hospitality brands and curated experiences are becoming a bigger part of the business, three top executives said during The Real Deal Miami Real Estate Forum on Wednesday. But putting a recognizable name on a building or opening a members-only restaurant isn’t enough. The challenge is delivering something people want to keep coming back to, said Ricardo Dunin, CEO OF Miami-based Oak Capital. […]This article originally appeared on The Real Deal. Click here to read the full story.
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