South Florida real estate bets on World Cup for slow season boost
Landlords, hoteliers and developers across South Florida are betting on the FIFA World Cup to help them score a much-needed boost during what is typically the region’s slowest season. Seven matches are scheduled at Hard Rock Stadium in Miami Gardens, and developers, retail and hospitality businesses across Miami-Dade and Broward counties are rolling out fan activations, marketing campaigns and special events aimed at capturing a projected $1.3 billion in spending and foot traffic from an estimated 700,000 visitors, plus locals. “People are generally not coming here from another country and staying for 24 hours to watch the game and leave,” […]This article originally appeared on The Real Deal. Click here to read the full story.
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